Creating an original podcast isn’t the only way to take advantage of streaming digital audio. Ad placements in existing shows and platforms can also help you reach your audience in a focused, targeted and authentic way.

Modern marketing requires you to know your audience and be efficient about how you reach them. That’s what makes podcasting so dynamic for advertisers – the right podcast reaches a very specific audience that already has a great relationship with the content creator. When you can leverage that trust with your brand, you can take advantage of this dynamic platform in a way that TV, newspaper, direct mail and billboard ads simply can’t replicate.